Everyone knows the importance of a good first impression, but business websites don’t always do a great job of making one. When a prospect visits your website, you may only have 54 seconds to address their needs before they lose interest.
One of the main priorities your visitors share? Submitting credit applications to confirm they’ll get approved for their ideal vehicle.
If you're a dealer in the RV, marine, powersports, or other specialty industries, one of the most powerful tools you can offer your customers is an online credit application. It not only simplifies your financing process, but also directly impacts your bottom line.
Empower Customers to Take the First Step
Because many RV, boat, or powersports purchases are more for pleasure than need, many buyers have done extensive research and anticipate the costs. But without knowing whether they’ll be approved at an affordable rate, they’ll turn to their banking institution, new loan sources, or you directly.
By including a credit application on your website, you're giving your customers an easy way to take that step in their own time, without the pressure of a showroom. Offering a soft credit pull option also allows them to check eligibility without hurting their score, which can be a major selling point.
Close Deals Faster and More Efficiently
As a dealer, online credit applications offer critical advantages. They can significantly reduce the time it takes to get from lead to loan.
When customers can begin the financing process online, you begin the negotiation process with a serious buyer before they even step foot in the showroom. And once they arrive, you can pick up where they left off to maintain their momentum. You and the buyer can then quickly decide on the best vehicle for them and hand them off to F&I to coordinate the lending process.
Adding a credit application serves your customers and your dealership. It helps qualify leads before they walk through the door, supports your F&I process, and shortens the sales cycle. More importantly, it shows your customers that you care about making their buying journey enjoyable.
If you want to improve your customer experience and increase deal flow, adding a credit application to your website isn’t optional. It’s essential.